A strong, simple fundament builds a strong profitable brand. I have over 30 years of strategic and operational experience in sales& marketing in FMCG in off-trade en on-trade channels.

Strategic Planning
formulate yearly sales plans, set strategic priorities and tactics pro channel and brand.

Team Management
direct account managers.

Key Account Management
negotiate mutually beneficial annual business terms (GP, Payment terms, Back Margins, Listing Fees, etc.). Introduce the brand(s), in-store activities, merchandising, and promotional campaigns. Cultivate excellent relationships with national chain stores.

New Business Development
capitalize on new sales opportunities with new channels, new accounts, new areas, new product categories, and consumer targets.

Develop the number of clients
significantly in every Business Unit.

Establish an objective-oriented sales culture
by setting new performance-driven incentive programs.

Negotiating business terms
with high-level decision-makers and signing distribution agreements.

Train
train sales forces, monitor sales KPIs and manage a global network of consumer goods distributors for your brand(s).

Analyse
Retail Panels like ACNielsen and liaised with market research institutes to conduct ad hoc studies.

Support the plans
in the formulation of the yearly Marketing Plan and Business Review. Support a New Product Development process.

Ideas
provide creative ideas creative and operational briefs and ensured smooth client relations.

Budgeting & P&L
Prepare yearly sales forecast and approve P&Ls to ensure profitability growth.

Increase gross sales.